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Your Strategy Starts Here!

Before we build your strategy, we need the part only you can give us: your direction.

This takes about 15 minutes, and most of it is clicking, not typing. We build your strategy on two things: what you tell us here, and our own independent research on your market, your industry and your competitors.

Do give us as much as you can. Every detail here makes the strategy more accurate to your business, and everything you write goes into your strategy file word for word.

Part 1: About Your Brand

What is your business or brand called?

Which industry are you in?

How long have you been at this?

How long have you been at this?
How long have you been at this?
How long have you been at this?
How long have you been at this?
How long have you been at this?

Where are you on social today?

Select all that applies
Where are you on social today?
Where are you on social today?
Where are you on social today?
Where are you on social today?
Where are you on social today?
Where are you on social today?
Where are you on social today?

Do you already have a social media account?

Do you already have a website?

Part 2: Your Brand Foundations

What do you sell, and which two or three products or services should we focus on?

Price range, packages or promotions worth knowing about?

Tell us your brand story the way you would tell a friend over coffee.

What makes you different from your competitors?

What is working, what is not, and your biggest challenge right now?

What must we never do, say or show?

Part 3: Your Goals

What is the primary objective for having us onboard?

Select all that applies
What is the primary objective for having us onboard?
A
What is the primary objective for having us onboard?
B
What is the primary objective for having us onboard?
C
What is the primary objective for having us onboard?
D
What is the primary objective for having us onboard?
E

Three months from now versus one year from now: what should be true?

Part 4: Your Audience and Positioning

Describe your best customer, and the kind you want more of.

Where do you sit in the market?

Where do you sit in the market?
Where do you sit in the market?
Where do you sit in the market?

Any specific areas you want to target

Any top competitors, and accounts you would love to resemble

Any other useful materials for us to learn anything useful

E.g., Logo, brand guide, menu or price list, past decks, or the records behind your numbers.

Part 5: Working Together

What do you want from us?

Select all that applies
What do you want from us?
What do you want from us?
What do you want from us?
What do you want from us?

Where should content send people?

Select all that applies
Where should content send people?
Where should content send people?
Where should content send people?
Where should content send people?
Where should content send people?

Realistically, how much shooting time can you give us a month?

Realistically, how much shooting time can you give us a month?
Realistically, how much shooting time can you give us a month?
Realistically, how much shooting time can you give us a month?
Realistically, how much shooting time can you give us a month?

How hands-on do you want to be?

How hands-on do you want to be?

and how fast can you turn feedback around?

and how fast can you turn feedback around?